Tour Prestige Added to Titleist Line
Companion Ball to Tour Balata and Professional

Titleist, revered around the world as makers of the number 1 ball in golf, has introduced the Tour Prestige golf ball this spring.

The new liquid-filled centre, wound construction ball is a companion model to the Tour-leading Professional and Tour Balata golf balls. Designed to appeal to the most skilled exponents of the game, the Titleist Tour Prestige employs the most momentous technology from the world's Tours to create the ultimate blend of spin, feel and sheer-durability.

Using the same patented Elastomer cover technology as the Professional golf ball, but with a modified formulation to yield softer feel and higher spin, the Tour Prestige offers significant performance advantages to numerous player segments.

The Tour Prestige complements both the Titleist Tour Balata and Professional golf balls offering a high performance alternative with different performance characteristics; it offers players who currently choose ultimate high performance high spin, soft feel balata balls, a shear-proof option with increased distance. Conversely, performance and durability golf ball players who try the Tour Prestige, will benefit from softer feel and greater workability without compromising cover durability.

In machine and player testing, the Tour Prestige offers real and measurable advantages when compared to competitive wound, solid and multi-component construction golf balls. Already having been played to victory on the US PGA Tour, the new Tour Prestige ball has become the ball of choice of numerous players, each citing particular performance attributes, whether it is distance, feel, workability or durability.

Titleist's Senior Product Manager, Jeremy Baldwin, comments,

"In launching the Tour Prestige, we are extending our leadership position in the liquid-filled centre wound construction segment. The Tour Prestige will, for many players, offer a blend of performance attributes that meets every item on their wishlist".

The Titleist Tour Prestige will be available from April and is offered in both 90 and 100 compression options. The packaging livery is predominantly black with copper accents to denote the unique patented Elastomer cover technology the Tour Prestige shares with the Tour Professional.