European Tour's Top 20 Prefer Titleist /
New Tour Prestige to be Launched

All of the top 20 finishers at the European Tour's opening event, the South African PGA, played using Titleist balls

At the Houghton Golf Club Ernie Els played the Titleist Professional and a further three quarters of the players used the Titleist golf ball. On the US Tour, Jeff Sluman won the Sony Open in Hawaii, his second victory in five months using a Tielist golf ball.

Titleist launches its new "Tour Prestige" at the PGA Merchandise Golf Show in Orlando. Along with the Titleist Professional and Tour Balata, the new Tour Prestige is manufactured using Titleist's liquid-filled centre technology. The new ball has a thicker walled thermoplastic liquid-filled centre, high energy elastic windings and a softer Elastomer cover. Titleist claim the ball will deliver a higher spin for control, has softer feel and distance and shear-resistant durability. The ball is available from April in 90 and 100 compression.

All of Titleist's new equipment is tested with players at the highest level and the ball has already seen success with Jeff Sluman at the Greater Milwaukee Open last September, and Billy Andrade in the Bell Canadian Open.