Premium blends from Precept

Bridgestone Golf have lined up a new product to welcome in the new year.

The Precept MC Tour Premium, a solid core ball with the feel performance of a wound balata, is to be launched in January.

Kelly Ellis, Precept's senior director of sales and marketing, said: "We have been swamped with demand since we started taking orders for the ball at the end of August. As a result, we've had to place the ball on allocation."

The launch of the MC Tour ball will follow the introduction of two other Bridgestone balls - the Firestone DV (Distance Velocity) and DV Unlimited.

The 100-year-old American tyre company contributed not only their name to the new balls but also the rubber technology of their motor racing tyres. These balls, priced at around £14 for a 15-pack of DVs and £17 for DV Unlimiteds, will be packaged in racing red, white and black.