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Now
Nike has Balls!
Nike have ventured
into the golf ball market. They promise that their products will
be easily identifiable, not only in terms of presentation but also
performance.
In order that
"customers identify the right ball to meet the demands of their
individual game", Nike have used unique packaging. Each ball
has the distinctive Nike logo and a symbol representing its characteristics:
| Precision
Distance |
two-piece
balls |
maximum
distance and durability |
| Precision
Tour Control |
three-piece
wound balls |
balata
feel with consistent response |
| Preciston
Spin Control |
two-piece
balls |
tour level
feel with enhanced spin |
| Precision
Distance Control |
two-piece
balls |
distance
with ehanced accurancy |
An independent
comany tested Nike's claims and found that the balls did have tigter
dispersion , but in many cases the differences between these and
competitor's balls were very slight.
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