GOLF PRIDE LAUNCHES
50TH ANNIVERSARY VELVET VICTORY

Golf Pride grips, a division of Eaton Corporation, announces that it has launched its new 50th anniversary, "Velvet Victory" grip. Introduced at the 1998 PGA International Show in Las Vegas, the Velvet Victory combines the computer-designed, non-slip surface pattern of Golf Pride's popular Tour Velvet model, with the exclusive hand placement design of the company's legendary victory grip. The Velvet Victory will be available in an all-new proprietary rubber compound that provides positive feel and increased durability, as well as tour-sanded velvet cord and half-cord material. Initial supply of the Velvet Victory will be available from leading golf suppliers in early spring.

Eaton-Golf Pride is the world's leading manufacturer of moulded-rubber, slip-on golf club grips, serving OEM and aftermarket segments from manufacturing and distribution facilities located in eight countries on four continents. In 1999 the company will celebrate the 50th anniversary of the "Golf Pride" grip, which over the past five decades has become the industry standard fro golf grips. According to many golf industry veterans, because it helped facilitate mass-production of golf clubs, the moulded-rubber, slip-on Golf Pride grip was one of the most important equipment developments in the modern ear, and today may be the most universally accepted and used product in the history of golf.