Golf Introduces Hawk Eye(R)
Tungsten Injected Titanium Irons
In a technological breakthrough designed to help golfers take control
of their iron shots and inject more fun into their games, Callaway
Golf Company announces the introduction of Hawk Eye Tungsten Injected
of these revolutionary new irons is injected with the exclusive
new Callaway Tungsten Weight Matrix, a heavy mixture of tungsten
and other metals that creates a precisely placed, extremely low
center of gravity to help golfers hit shots with optimum trajectory
and maximum forgiveness.
as the premium companion to the best-selling Great Big Bertha(R)
Hawk Eye Titanium Woods, the Hawk Eye Tungsten Injected Titanium
Irons also are loaded with the superior design features and playability
benefits that golfers worldwide have come to expect from Callaway
Golf. The new Hawk Eye Tungsten Injected Titanium Irons are now
available in select golf shops across the country, replacing the
Company's previous line of Great Big Bertha Tungsten*Titanium Irons.
by Callaway's Senior Executive Vice President and Chief of New Golf
Club Products Richard C. Helmstetter and his team, the Hawk Eye
Tungsten Injected Titanium Irons have a number of significant new
design features. Each Hawk Eye Iron is cast from titanium with an
interior weight cavity that runs inside the length of the clubhead's
sole and extends upward behind the center of the clubface. Small,
uniformly sized tungsten spheres are placed low and deep in the
weight cavity, which is then injected with a dense molten metal.
This molten metal surrounds each of the tungsten spheres and locks
them in place as the mixture cools, melding into our exclusive Callaway
Tungsten Weight Matrix.
a Hawk Eye 5-iron, the super heavy Callaway Tungsten Weight Matrix
constitutes only 27 percent of the clubhead's volume while accounting
for 45 percent of its weight.
"In the modern game, in irons, control is what you want," Mr. Helmstetter
said. "You want the ball to hit and stop, not hit the green and
roll like a driver. The Hawk Eye Irons were designed to produce
that trajectory, flighting the ball high and landing soft. This
is a direct result of using the Callaway Tungsten Weight Matrix
to create a substantially lower center of gravity in these irons
compared to any other irons we've ever designed.
For example, the Hawk Eye 5-iron has a center of gravity that is
approximately 24 percent lower than both the Great Big Bertha Tungsten*Titanium
and Big Bertha X-12(R) 5-irons. And because the weight is spread
across the sole of the club, there's greater resistance to twisting
on off-center hits for added forgiveness.
The Callaway Tungsten Weight Matrix allows Callaway Golf to position
the center of gravity in the best possible location in each of the
Hawk Eye Tungsten Injected Titanium Irons. In the long irons, the
Callaway Tungsten Weight Matrix creates the lowest center of gravity
in any iron design in the Company's history to help create a high
ball flight. In the short irons, the Callaway Tungsten Weight Matrix
is fine-tuned to provide a slightly higher center of gravity to
enhance control and optimize trajectory.
with every new Callaway Golf product introduced since the Company
first revolutionized the industry with the original Big Bertha(R)
Driver, Hawk Eye Tungsten Injected Titanium Irons have been designed
to be demonstrably superior to, and pleasingly different from, any
comparable golf club on the market. Hawk Eye Tungsten Injected Titanium
Irons conform to United States Golf Association Rules.
are going to great lengths to illustrate the benefits of our new
Hawk Eye Irons to consumers and the trade," said Bruce Parker, President
of Callaway Golf Sales Company.
irons present a challenge to us, because even though they are by
far the best-performing titanium irons we've ever made, the lion's
share of the technology involved is hidden inside the clubhead,
and is therefore not visible. We are confident that once golfers
hit the Hawk Eye Irons, they will easily see and feel the performance
benefits we have built in."
design features of Hawk Eye Tungsten Injected Titanium Irons include
a new sole design and an elegant new look for the clubhead. Hawk
Eye Irons feature a four-way cambered sole to help reduce digging
on shots from the fairway. This feature also helps the clubheads
to glide more easily through thick rough and sand.
Golfers will also notice the striking, more traditional appearance
of the Hawk Eye Irons, including a sandblasted face and a thinner
topline. Of course, Hawk Eye Tungsten Injected Titanium Irons also
include proven Callaway Golf design features such as S2H2(R) (Short
Straight Hollow Hosel) and Tru-Bore(R) Technology for unmatched
perimeter weighting and feel. Hawk Eye Irons also utilize the patented
360-degree variable undercut channel to help move weight toward
the perimeter of the clubhead for solid feel on every shot. Hawk
Eye Tungsten Injected Titanium Irons are available in 1-iron through
9-iron with pitching, approach, sand and lob wedges.
complete line of Hawk Eye Irons will be available in both right-
and left-handed models, as well as Ladies' Gems. Shaft options include
the new Hawk Eye Graphite series in light, regular, firm and strong
flexes, Ladies' Gems Graphite, and the Hawk Eye Steel uniflex shaft.
The suggested retail price for the new Hawk Eye Tungsten Injected
Titanium Irons with graphite shafts is $1,249 for a set of eight.
Hawk Eye Tungsten Injected Titanium Irons are available in selected
retail shops across the country.