| Equipment News: - Posted 1st May 1998
The look on the links
is changing as golfwear becomes streetwear
Golden Bear Golf Centers confirms growing trend
toward more stylish golf apparel and spikeless shoes that
can go anywhere
West Palm Beach, Florida
For the 25 million Americans now hitting the links every
year and for millions of office workers who have gone casual, "golf
style" is no longer an oxymoron. Golfers are demanding versatile,
fashionable styles that transition well from the golf course to
the office to the city streets. Golden Bear Golf Centers, Inc.,
a leading name in golf and a retailer of high quality golf apparel,
confirms that consumers are selecting fashion as well as function
in golfwear.
"The hottest styles
in golf are less about whats on the links and more about whats
on the runways," stated Lanora K. Everett, Director of Merchandising
of Golden Bear Golf Centers, Inc. "The old golf motifs are
out and subtle tones and patterns are in. The fabrics, colors and
styles allow golfers to create a casual, elegant look thats
comfortable and functional for golfing but ideal for real life as
well."
The changes in golf
apparel dont stop at the ankles, either. Golf shoes have undergone
a transformation as well. Most notably, spikeless shoes, which are
much kinder to greens are required at many courses. The added benefit
of eliminating the change in footwear from the golf course to the
office is increasing the appeal of spikeless golf shoes. From a
style standpoint, there is a distinct departure from the wing tips
of the past to saddles and casual shoes that appeal more to the
younger golfer.
According to Golden
Bear Golf Centers, the growing trend of casual wear in the office
has increased sales of fashionable golf clothes, which are ideal
for the business casual look gaining in popularity.
Some of the changes
seen in golfwear include new microfiber fabrics that are light and
dont wrinkle and are ideal for travel as well as highly textured
fabric weaves that are both eye-catching and comfortable in any
weather.
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