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Equipment News: - Posted 1st May 1998

The look on the links is changing as golfwear becomes streetwear

Golden Bear Golf Centers confirms growing trend toward  more stylish golf apparel and spikeless shoes that can go anywhere

West Palm Beach, Florida – For the 25 million Americans now hitting the links every year and for millions of office workers who have gone casual, "golf style" is no longer an oxymoron. Golfers are demanding versatile, fashionable styles that transition well from the golf course to the office to the city streets. Golden Bear Golf Centers, Inc., a leading name in golf and a retailer of high quality golf apparel, confirms that consumers are selecting fashion as well as function in golfwear.

"The hottest styles in golf are less about what’s on the links and more about what’s on the runways," stated Lanora K. Everett, Director of Merchandising of Golden Bear Golf Centers, Inc. "The old golf motifs are out and subtle tones and patterns are in. The fabrics, colors and styles allow golfers to create a casual, elegant look that’s comfortable and functional for golfing but ideal for real life as well."

The changes in golf apparel don’t stop at the ankles, either. Golf shoes have undergone a transformation as well. Most notably, spikeless shoes, which are much kinder to greens are required at many courses. The added benefit of eliminating the change in footwear from the golf course to the office is increasing the appeal of spikeless golf shoes. From a style standpoint, there is a distinct departure from the wing tips of the past to saddles and casual shoes that appeal more to the younger golfer.

According to Golden Bear Golf Centers, the growing trend of casual wear in the office has increased sales of fashionable golf clothes, which are ideal for the ‘business casual’ look gaining in popularity.

Some of the changes seen in golfwear include new microfiber fabrics that are light and don’t wrinkle and are ideal for travel as well as highly textured fabric weaves that are both eye-catching and comfortable in any weather.