Slazenger's panther changes direction

Orlando, Fla. The well-known Slazenger panther trademark has been changed. The new logo, on show for the first time at the PGA Merchandise Show, now has a panther moving from left-to-right with the head held in a higher position.

The old logo had the panther moving right-to-left with the head held down.

Allen Avakian of Slazenger said "It represents the new, more aggresive direction we're moving in since the company was purchased a year ago."

"The company is infused with a new spirit and the head of the panther, looking up indicates that things are going up."

Slazenger UK will follow the trend set in the United States.