Slazenger's panther changes direction
Orlando, Fla.
The well-known Slazenger panther trademark has been changed. The
new logo, on show for the first time at the PGA Merchandise Show,
now has a panther moving from left-to-right with the head held in
a higher position.
The old logo had the
panther moving right-to-left with the head held down.
Allen Avakian of Slazenger
said "It represents the new, more aggresive direction we're
moving in since the company was purchased a year ago."
"The company is
infused with a new spirit and the head of the panther, looking up
indicates that things are going up."
Slazenger UK will follow
the trend set in the United States.
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