Callaway announces an amazing 15 per cent larger Big Bertha

Friday, January 24th - Orlando, Florida.At an early morning press conference at the opening of the PGA Merchandise Show Callaway pulled a march over its rivals by announcing its latest innovation - the Biggest Big Bertha.

The club is an amazing 15 per cent larger than it predecessor, the Great Big Bertha. It also features a shaft one inch longer and is priced at about $600, some 20 per cent more than the Great Big Bertha.

Callaway use of the super-strong and super-light metal, titanium which has allowed ever increasing clubhead size with corresponding increases in the clubface for a larger hitting area.

Callaway has also revealed the new Great Big Bertha tungsten, titanium irons. The company said that after struggling with an all-titanium model designers at the company's headquarters has chosen a titanium body and tungsten inset. Both clubs are available from today.