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Titleist
Pro V1 on Top of the World
The
Pro V1 sensation rolls on with confirmation that it's the
Number 1 ball on Tour throughout the world.
 If
you haven't heard of the Titleist Pro V1 in the last 12 months
you must, quite literally, have been on another planet! If
the world's professional golf Tours are anything to go by
the Pro V1 truly dominates the world of golf. The all conquering
Pro V1 golf ball has enjoyed unprecedented acceptance on Tour.
This
year saw an incredible 17,024 tour players use a Titleist
ball, representing 56% of all Tour players world wide, more
than four times its nearest rival.
 Titleist
is not only golf's Number1 ball when it comes to usage. As
far as winning is concerned Titleist has notched up an impressive
140 victories in 2001, which again represents 56% of total
wins and more than three times as many as the next brand.
Notable
Pro V1 winners include world number two Phil Mickelson, US
Open Champion Retief Goosen, US Womens Open and LPGA Champion
Karrie Webb and three time winner Sergio Garcia.
The
Pro V1's domination runs deeper than the main US and European
Tours as the table below clearly indicates:
| Tour* |
Usage |
Wins |
| Titleist |
Nearest
Competitor |
Titleist |
Nearest
Competitor |
| US PGA |
3,644
(58%) |
878
(13%) |
32
(70%) |
6
(13%) |
| European PGA |
3,629
(62%) |
612
(10%) |
23
(58%) |
7
(17%) |
| US Ladies PGA |
1,918
(46%) |
1,183
(28%) |
11
(31%) |
17
(48%) |
| US Senior PGA |
1,535
(52%) |
1,173
(40%) |
19
(51%) |
12
(32%) |
| US Buy.Com |
2,593
(64%) |
679
(17%) |
21
(75%) |
3
(11%) |
| Other |
3,705
(52%) |
1,356
(19%) |
34
(52%) |
12
(18%) |
| Total |
17024
(56%) |
3,876
(13%) |
140
(56%) |
45
(18%) |
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So
what is the secret to the Pro V1 being heralded as the most
successful golf ball introduction in the modern game?
The
Pro V1 has taken golf ball performance to a new level by utilising
large core, multi-component construction, and high performance
Urethane ElastomerÔ cover technology. The result off the tee
is high velocity, low spin and high launch delivering exceptionally
long driver and long iron distance.
Around the green, a steep angle of descent and higher wedge
spin produce unique Drop-and-Stop performance. Thanks to the
Pro V1, Titleist has reinforced its position as the all time
Number1 ball in golf with more players, more titles and more
money than all other balls combined.
All equipment audits are independently conducted by Darrel
Surveys and Sports Marketing Surveys Ltd.
Further
information is available from David Silvers at Professional
Sports Partnerships Ltd. on 07753 941184 (e-mail david@profsports.com)
or John Peal at Titleist on 01480 301114 (e-mail john_peal@tfjww.com).
* The figures for each tour are taken after the following
events: US PGA Tour (Tour Championship), European PGA Tour
(Volvo Masters), Ladies PGA Tour (Mizuno Classic), US Senior
PGA Tour (Tour Championship), Buy.Com Tour (Tours Championship
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