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TITLEIST
ADVANCES GOLF BALL LEADERSHIP POSITION WITH INTRODUCTION OF
NEW HIGH PERFORMANCE MULTI-COMPONENT PRO V1
Titleist,
manufacturer of the #1 ball in golf, advances its
leadership position on the worldwide professional tours and
in the marketplace with the introduction of the Pro V1
golf ball.
An exciting
addition to Titleist’s high performance golf ball line, the
large core, multi-component Pro V1 complements the
Professional and Tour Prestige advanced liquid-filled
centre wound golf balls and further accelerates Titleist’s
position as the industry leader in innovative technology,
best in class process quality and manufacturing capabilities.
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The
Pro V1 represents the coalescence of three of
Titleist’s industry leading technologies: large solid
core, multi-component construction, and high performance
Urethane Elastomer cover technology, and delivers yet
another breakthrough choice for golfers seeking longer
distance and Drop-and-Stop performance into greens.
"One
of the key cornerstones of the Titleist brand is to
design and manufacture the very best golf balls for
the very best players and the most skilled golfers in
the world, professional and amateurs alike,"
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Bill Morgan, Senior Vice President, Golf Ball Research
and Development, Acushnet Company. |
"In
our commitment to this longstanding vision and mission, we
continually strive to stretch the envelope in both process
technology and product design. Extensive design, product testing,
process development, intellectual property protection efforts
and tour player validation have culminated in the new Pro
V1."
Demand
for the Pro V1 continues to escalate since its debut
at the US PGA TOUR's Invensys Classic in October when 47 golfers
played the new golf ball in competition the first week it
was available. The number of Pro V1 players exceeded
the combined total of all competitors’ solid construction
golf balls, marking one of the largest pluralistic shifts
of equipment at one event in golf history.
Billy
Andrade relied upon the new model to win the event, and became
the first of 10 players in seven weeks on six different tours
to win a 2000 championship playing the Pro V1 at official
world ranking events. Other champions include Phil Mickelson
(TOUR Championship), Steve Lowery (Southern Farm Bureau Classic),
Mike Weir (WGC-American Express Championship), Dottie Pepper
(LPGA Arch Wireless Championship), Hale Irwin (EMC Kaanapali
Classic), Joe Inman (SBC Senior Classic), Scott Petersen (Inland
Empire Open), Keiichiro Fukabori (Ube Kosan Open) and Toru
Suzuki (Casio World Open). In addition, Davis Love III earned
$1 million and Ernie Els earned $2 million capturing the post-season
Williams World Challenge and Nedbank Challenge, respectively,
playing the Pro V1 golf ball.
From its
large solid core, to the ionomer casing, and thin Urethane
Elastomer cover, the construction of the new multi-component
golf ball brings together elements representing years of Titleist’s
design and process technology, some of which have been employed
in Titleist products, but never combined in one design until
now. Listed below are the Large Core Multi-Component construction
specifications of the Pro V1 golf ball:
At every
level of competitive golf, the overwhelming majority of players
rely on the advanced technology and superior performance of
Titleist golf balls for their success. The Pro V1 optimizes
performance for higher swing speed players and particularly
those golfers seeking to flatten their driver trajectories
for greater distance.
Specific
features and benefits of the large core multi-component and
Urethane Elastomer cover Pro V1 include:
Drives
- Higher
ball speed and lower spin for very long distance
- Higher
launching with a flatter, less arcing ascent
- Tighter
ball flight, less affected by wind
Fairway
Metals and long irons
- Higher
ball speed and lower spin combine for very long distance
Irons
into the green
- Longer
distance
- Higher
flight produces a steeper angle of descent Drop and Stop
performance
Short
Game (less than 100 yards)
- Higher
launch, steep descent with spin
- Outstanding
"checking" for target golf
Putting
"The
complementary addition of the new high performance Pro
V1 golf ball has been designed to respond to the changing
nature of the game," comments George Sine, Vice President,
Golf Ball Marketing and Strategic Planning.
"In
concert with our unmatched variety of construction platforms,
uncontested performance variables and comprehensive patent
portfolio, we will continue, as we have throughout our 69-year
history of manufacturing excellence, to provide the best golf
ball products for the changing nature in which the game is
being played."
"Many
of today's highly skilled golfers are placing a greater premium
on distance, " continued Sine. "Thus, they are seeking
a higher launching and lower spinning golf ball that delivers
longer distance, while concurrently providing the playability
they demand. The Pro V1 exceeds those expectations."
The new
Titleist Pro VI golf ball will be available from early April
and will be sold in traditional dozen and three-ball sleeves
and carry a suggested retail price of £10.95 for a three-ball
sleeve, identical to that of the Professional and Tour Prestige.
The Pro VI is also included on the new complimentary Titleist
Interactive Golf Ball Fitting CD-ROM Version 4.0, which can
be obtained through www.titleist.co.uk
or by e-mail at cdrom_offer@tfjww.com.
WHAT TOUR PLAYERS ARE SAYING ABOUT THE NEW TITLEIST PRO
V1 GOLF BALL …
"It
is so superior to anything else out there that I guarantee
you the person who wins this tournament will be playing it."
- Peter Jacobsen, prior to the start of the 2000 Invensys
Classic at Las Vegas (the first week the Pro V1 was played
in competition).
"The
first week the ball is out, I win with it. Automatic instant
confidence, and instant success." -
Billy Andrade, winner of the 2000 Invensys Classic at Las
Vegas
"It’s
made a big difference in my game. Around the greens, it’s
phenomenal. I’m able to spin the ball a lot more than I’ve
ever been able to before." -
Steve Stricker, winner of the 2001 WGC-Accenture Match Play
Championship with the Pro V1
"I’m
playing a game right now that is different from any game I
have ever played. I honestly believe that if you are not playing
this golf ball then you are at a distinct disadvantage to
the entire field." -
Phil Mickelson, winner of the 2000 TOUR Championship playing
the Pro V1
"You
can see the difference in the distance, the trajectory and
the feel around the greens. It’s really a big move forwards."
- Mike Weir, winner of the 2000 WGC-American Express Championship
playing the Pro V1
"I
have gained 20 yards with it minimum. And there’s more control
.. I used it last weekend and I was like a dog with two tails"
-Sam Torrance, European Ryder Cup Captain
"It
sure makes it exciting to play golf again." -
Davis Love III, winner of the 2000 Williams World Challenge
playing the Pro V1
"The
Pro V1 is great. The ball goes farther and I spin the ball
better." -
Ernie Els, winner of the 2000 Nedbank Challenge playing the
Pro V1
"It’s
better in the wind than any golf ball I have ever played."
- Dottie Pepper, winner of the 2000 Arch Wireless LPGA Tour
Championship
"With
the Pro V1 I’m another 15 yards or so down the fairway and
I hit the ball a little bit further with my irons. So in essence
the Pro V1 makes a hole, if it was playing 430 yards, more
like playing 400 yards." -
Justin Leonard
"It
flies higher. It flies farther. It stops on the green. It
does everything you want a golf ball to do." -
Vijay Singh
"With
the Pro V1, I’m definitely longer off the tee, but I’m not
giving anything up in terms of control. It feels soft, and
there’s plenty of spin around the green." -
Lee Westwood
"It’s
so long – I’m hitting almost 2 clubs less into some greens.
It’s unbelievable how it holds its line in the wind. The trajectory
is higher on the long irons and the ball settles right down
on the greens." -
Darren Clarke
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