New Accessory to improve your shot

A UNIQUE golfing accessory, which could give players more control over their game, has been developed by a company in the North West.

The Optimiser Golf Ball Cleaner, is an effective cleaning device and only golf ball cleaner that incorporates bristles and sponge technology to ensure maximum dirt removal and, therefore, maximum shot-saving capabilities.

	The bristles’ tufts have been carefully designed to scour into the dimples on the ball, removing any dirt which may affect the accuracy of its flight path. The performance can be likened to the cleaning action of a toothbrush. It also has a hidden channel that retains water to assist in cleaning the balls throughout the game on the course. It is a stylish and compact
accessory which can be clipped onto a bag or belt.

Described by the BBC as ‘a groundbreaking golf aid’ the prototype has already attracted interest from professional golfers. A prototype was taken to the Professional Golfers’ Association PGA exhibition in Florida, where it excited considerable interest.

The business behind the development of the Optimiser is the Accrington Brush Company, which has been manufacturing cleaning aids for over 137 years. David Farnworth, the company’s sales & marketing director, believes the Optimiser golf ball cleaner will achieve strong world-wide sales, "Research shows that striking a dimpled ridge on a golf ball can send it five degrees off course. If a dimple can do that to a putt, how much effect does mud have on the direction of the ball?"

Burnley Golf Club Pro, Bill Tye, who has lent his expertise in developing and testing the product, said: "The Optimiser is an easy-to-use and well made golf aid."

The business also manufacture a golf club cleaning brush, which has been established in the European market for over a decade.

The Optimiser golf ball cleaner and golf club cleaner are ideal for corporate gifts and can be obtained individually or in tandem. Both products have enormous potential for printing corporate logos onto.

For more information or trade enquiries contact Antony Farnworth on 01254 871414