ONE UP GOLF
FROM CUSTOMER TO OWNER

One Up Golf changes hands and launches new ladies range

One Up Golf, the UK’s leading mail order golf fashion for women, today announced new ownership in the form of customer turned owner, Sue Binnie.

Binnie, who was previously marketing director for Avon cosmetics, only took up golf six years ago when taken on an ‘introduction to golf weekend’ in Portugal. On her return to the UK she was introduced to One Up Golf by a friend and immediately became a customer after realising the lack of availability of ladies golf apparel on the market.

Last summer the company came up for sale and Sue bought the assets of One Up Golf and seized the opportunity to put her creative design skills to the test and to offer an unparalleled range of smart and stylish golf apparel and accessories for women.

One Up Golf continues to set the pace in ladies’ apparel with its brand new Spring/Summer collection for 2001. The stunning new range will again build on its market share with lines that blend femininity with innovation and tradition to deliver a higher standard of performance as they reflect the sophisticated style of the game.

With its subtle colour schemes and with designs ranging from stylish to sporty, the new One Up Golf collection emulates the grace and elegance of its target audience with modern adaptations of classic looks.

This classic yet contemporary range offers fabulous new styles as well as maintaining a selection of old favourites, which have been further refined. The expanded use of fine quality, easy care fabrics across the range is reinvigorating this apparel category, putting better products in the hands of lady golfers.

"Our 2001 spring/summer collection reflects the increasing consumer demand in the womens' market for quality products, not just in equipment but also in the clothes they wear," said Sue Binnie. "Lady golfers want to look good, but more often than not have difficulty finding fashionable garments in a wide variety of sizes in their local pro-shop. Our products are sold direct to the customer and help give them the advantage of being fashionable but with maximum comfort so they can concentrate on their game. One Up Golf also offers a selection of essential golf accessories such as hats, socks, belts and gloves, as well as the innovative Brush-T. The full range is currently available as mail order and customers will soon be able to buy on-line at One Up Golf’s exciting and interactive new website, due to launch at the end of April.

Lady golfers can contact One Up Golf for the new spring/summer collection brochure on 0870 126 1818.