USP Brands Launch Never Compromise Putters in the UK

Never Compromise putters feature a unique three-piece technology that incorporates a complete midsection made of Gray Matter, an ultra-lightweight polymer composite. This midsection constitutes only 10% of the putter head’s total weight. With 90% of the head’s weight in the heel and toe, Never Compromise Z½ Series putters resist twisting on off-centre hits, resulting in more accuracy, better feel, forgiveness and distance control. In addition, the trademarked Black/Grey/Black colour scheme is very distinctive both on the course and in store.

Launched in the US in 1998, Never Compromise soon became popular with top players. In less than 8 months Never Compromise became number one on the LPGA and Senior PGA Tours with more victories, more money won and more top ten finishes than any first year company ever. Success on Tour continued and the company notched up 67 victories worldwide in just under three years, including the Nissan LA Open, the FedEx St Jude Classic and the Sprint International.

PGA Tour Player, Jean Van de Velde holds the all-time record for the fewest putts ever in a British Open tournament (101) earning him the reputation as one of the best putters in professional golf. Van de Velde returned to Carnoustie in December 1999 in an attempt to better his infamous triple-bogey using only his Never Compromise putter where he eventually scored a 6.

By establishing a superior performance record across its entire product range, Never Compromise is expected to become the putter of choice for even more professional players in 2001. USP Brands see Never Compromise as the perfect addition to their existing portfolio and are pleased to be able to offer this premium range from mid June at an RRP of £109.