Callaway Set to Launch New Ball

Callaway Golf are about to introduce a new, two-piece ball, the CB1 Red, to complement their three-piece "Rule 35" balls which came on the market a year ago.

The CB1 Red, which is expected to reach the hops in May, is targeted at golfers who enjoy hitting the all as far as they can and prefer a softer feel than other distance balls provide.

"We believe that golfers have more fun when they hit the ball farther, and this golf ball was made to be a whole lot of fun," said Mick McCormick, Callaway's executive vice president of global sales. "Golfers who try the CB1 Red ball with either of our new drivers are in for a real treat."

The CB1 Red ball has an injection-moulded ionomer cover with a 382-dimple
pattern which promotes a higher flight.

"Because the CB1 Red has such superior aerodynamics, Callaway Golf was able
to develop a softer cover and core than other distance balls," added McCormick.

"The highly resilient polybutadiene core is blended with tungsten to help increase initial velocity off the clubface. As a result, the CB1 Red has a more pleasing feel than other distance balls we have tested."

The CB1 Red will be available in three-ball sleeves, with a suggested retail
price of £6.25 each, or by the dozen (£24.99).