WILSON INTRODUCES FIRST ‘SMART’ GOLF BALL

Wilson has introduced a golf ball for the 2000 season that can react to different types of shot and offer significant game improvement for golfers of all abilities. 

Called the Wilson Smart-Core golf ball, it features new technology that allows the ball to respond to firmer shots off the tee by delivering extra distance, or reacts to softer contact around the green by providing exceptional feel. 

“The result is a golf ball that proves ‘smarter’ than any of its leading rivals, because it generates greater distance for golfers off the tee but still delivers a softer feel for their short game,” said Nick Addecott, UK Brand Manager for Wilson Golf.

The key to the Smart-Core golf balls is a new core composition which has been developed in conjunction with tyre manufacturer Goodyear.  It is produced by using a special blend of urethane and polybutadiene in the core, with titanium acting as the bonding agent, for maximum initial velocity and a soft feel.  It’s the first time that urethane has been used in the core of a golf ball and means Smart-Core golf balls are 28% softer than any other premium two-piece distance ball; and up to 12 yards longer than rival brands.

The Smart-Core golf ball is available in four game improvement models, including Straight Distance (RRP - £6.75 for a sleeve of three), Spin Distance (RRP - £6.99), Professional Distance (RRP - £8.25) and Women’s Distance (RRP - £6.75). 

For stockist details, please contact Wilson Sporting Goods on 01294 316 200.