Product:

Taylor Made Golf® has unveiled the industry-unique 300 Series™ Metalwoods® (300ti, 320ti, 360ti) – the first line of Metalwoods ever to help individual players use their specific swing characteristics to their advantage.

Industry Problem:

Every player has a different swing, each producing a distinct ball flight off the face of the club.

Unfortunately, no one single club optimises their natural launch conditions.

Taylor Made Solution:

Taylor Made studied thousands of swings from the best players around the world, finding the characteristics ranging from a faster, more aggressive swing to a slower, smoother swing with a large rotation.

The company then focused on the club itself, finding that there were a set group of characteristics that helped individual golfers succeed on the course.

These characteristics are: size, shape and centre of gravity.

Unique process:

The 300 Series Metalwood feature ultra lightweight, cast body titanium club heads. The club faces are constructed from cold-formed SP-700, a high strength titanium alloy with remarkable notch sensitivity. The SP-700 is then processed into sheets than have been cold-formed to shape and welded to the cast body, with each club head polished and finished traditionally by hand.

This construction method allows Taylor Made to maximise structural integrity and efficiently distribute weight in the clubhead. Additionally, this process allows the company to provide the highest ball speed (COR) of any Taylor Made Metalwood ever.

New Colour:

In introducing its 300 Series™ drivers, Taylor Made will unveil a gunmetal grey (men’s) and gunmetal light (women’s) club head.

New Logo:

Along with the new colour, the club will feature a logo resembling the sole plate of the company’s innovative Metalwoods. Commonly referred to within the company as the ‘metal T’, the new logo will be displayed prominently on each driver’s sole plate, shaft, grip tip and head cover.

Suggested retail:

£329

Shipping:

The shot-shaping 300 Series Metalwoods conform to USGA guidelines and will be available on a limited basis to key retailers starting in fall 2000. The company expects full distribution of the series in early 2001.