Nicklaus Backs New Maxfli Ball

The Maxfli Elite liquid-centre, wound ball with a new Urethane cover technology is being launched at the PGA Merchandise Show in Orlando.

Targeted at the better players, the ball has been developed and tested with several of Maxfli's Tour Pros, including Jack Nicklaus. "I have worked with Maxfli to develop a number of products over the years," said Nicklaus. "The objective for the Elite ball was to develop a Tour performance golf ball with softer feel, lower trajectory and higher spin, without losing distance. Maxfli has developed a breakthrough golf ball with the Elite. I'm excited about putting this one into play in April."

Maxfli claims the Elite to be seven yards longer off the driver than the Titleist Tour Prestige and three yards longer than the Titleist Professional as well as having a higher spin rate off the eight iron and a cover that is 10 per cent softer.

Maxfli's testing results for the Elite were performed using a True Temper "Iron Byron" with the following average launch conditions setup using a Maxfli Elite: Driver data gathered using a ball speed of 156 mph at a launch angle of 8.3 degrees with 3036 rpm backspin.

*Mathias Gronberg used a Maxfli ball, irons, bag, headgear and glove when he won the South African Open last month.

*A 7.5 tonne Maxfli Tour Truck, stocked with every conceivable piece of equipment for the company's tournament players, will shortly make its debut on the European Tour.