JJB links with The Golfers Club

One of the UK's largest sports retailers is promoting an exclusive golf membership scheme in 150 stores nationwide.

JJB Sports, which has 450 stores throughout the country, has teamed up with The Golfers Club to offer equipment bargains to customers.

JJB golf director Martin Wild said: "Following the acquisition of Sports Division in 1998, JJB introduced golf into its product portfolio and commenced a refit programme in 150 of its high-street and out-of-town superstores. Each store has fully qualified golf technicians on hand to offer advice on a wide range of products from the world's leading golf brands."

The Golfers Club, which celebrates its third birthday this year, is the largest membership scheme for amateur players in the country. Golfers who join receive a package of benefits including comprehensive insurance and savings on Callaway, Ping, Taylor Made, adidas and Nike equipment at JJB Sports.

The Golfers Club director Paul Wilson said: "JJB is the most progressive sports retail chain in this country and to be able to promote our golf benefits' scheme via their stores is a huge boost to our plans to reach a membership base of 40,000 by the end of the year.

"Joining The Golfers Club is not dissimilar to joining the AA or RAC. Central to the yearly membership is comprehensive golf insurance which is the only sure way golfers can protect themselves against the serious, and possibly costly, implications of a wayward shot or the theft of their golf equipment."

Other benefits include a 50 per cent green-fee saving at 720 courses, free accommodation at 210 UK hotels, free hole-in-one cover, discounts at David Leadbetter Golf Academies and Thomas Cook Direct, De Vere golf break discounts, BUPA Care and a free Tee Time booking service.