Genesis
brings USA’s No 1 Wedge to Europe:
Purespin Diamond Face Wedge
 |
The
Genesis Management is expanding its product portfolio
by introducing the PureSpin wedge to the European
market.
The
PureSpin is the first golf club in the world to use
diamonds on its face, resulting in incredible backspin
control and
|
| amazing
longevity. The ability to stop the ball quickly means
golfers can attack the pin with confidence knowing it
will stay close to the hole, resulting in more one-putts
and lower scores. |
The
club utilises ground industrial diamonds in a special compound
which is permanently bonded to the face of the wedge. This
provides unprecedented grip giving the golfer incredible
backspin and control.
Paul
Hendry, sales director of Genesis, said “In just twelve
months, this incredibly accurate wedge has become the number
one on the American Seniors’ tour. Although only launched
a year ago, it was also the best selling wedge on American
television and number two in the retail channel. We believe
it will have similar impact in the UK and the rest of Europe.”
 |
The
diamond face scoring system also means the PureSpin
wedge retains its performance capability much longer
than any other club. Independent tests showed that
conventional wedges begin to lose their spinmaking
grip after just fifty shots - the equivalent of five
rounds of golf. The PureSpin wedge was still producing
spin after more than 1,000 hits.
|
| Independent
wear tests prove that the wedges hold the green up to
four times better than other leading wedges. |
PureSpin
is set to become one of the key brands in the Genesis Management
Group portfolio. The group distributes a comprehensive range
of golf clubs, accessories, bags and apparel throughout Europe.
RETAIL
PRICE WEDGES:
PureSpin Wedge XXL Filament Graphite £119.00
PureSpin Wedge TrueTemper Steel £89.00
TOUR
ACCEPTANCE: In 1999, PureSpin wedges claimed four key
victories, including three Senior PGA Tournaments and the
Senior British Open. Even without paid player endorsements,
the PureSpin Wedge was named the fastest growing wedge and
the number one wedge on the Senior Tour , topping the Darrell
Survey in its category.
HISTORY:
PureSpin Golf is the sister company of U S Diamond Wheel,
a world leader in the manufacture of tools and products
made with industrial diamonds. The company’s principals,
recognising the opportunity to develop a breakthrough technology
which would dramatically improve a golfer’s performance
and enjoyment, founded PureSpin Golf in June 1998 and introduced
the first club at retail in March 1999. PureSpin’s mission
remains: to produce golf products which blend classic, traditional
club design with innovative production and material technologies.
TECHNOLOGY:
Recognised as a technology-driven industry leader, PureSpin
Golf incorporates its revolutionary Triple Treat Technology,
a trio of design elements comprised of diamonds, tungsten
and a Double-XXä Straight Shaft,
into every club line.
PRODUCTS:
PureSpin Golf’s signature product is the Diamond Face Tour
Wedge, an award winning Tour-proven club enhanced with diamond
crystal technology. PureSpin also offers a full line of
drivers, fairway woods, irons, utility irons and putters
,each enhanced with diamond crystals. Like the wedge, the
diamond-faced irons deliver superior control and accuracy
without wear. A patent-pending heat treatment process is
used on the driver, fairway woods and utility irons, forming
the hardest hitting surface in golf, which produces longer,
straighter, more accurate drives. The precision-milled
putters feature a diamond face-insert and a tungsten sole
weight, designed to impart the ultimate in feel and accuracy.PureSpin’s
own Double-XXä Straight Shaft is engineered
from liquid crystal polymer (LCP) and Kevlarâ
fibres by Dupont. The amazing strength of LCP allows for
an ultra-light, 63 gram, straight shaft that stores more
energy and recovers faster than shafts made with conventional
epoxy.
The
added Kevlarâ, which is ten times stronger
than graphite, keeps the club square through the hitting
zone, delivering longer, straighter, more solid shots.
Its oversized, non-tapered design provides greater stability
and less torque at impact.
PERFORMANCE:
Independent test results have proven that PureSpin clubs
continue to perform the way they should longer than the
competition. Traditional clubfaces lose their ability to
hold the green after just 50 shots. Diamonds never wear
out, so PureSpin clubs, which produce consistent ball rotation
for distance control, will get the ball closer to the hole
for a lifetime.
For
more information, please contact David Wolstenholme:
Tel:
0161 728 3522
Fax: 0161 728 3394
e-mail dw@gmggolf.com
