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Golf
Today Equipment Special - Spring 2000
STARS
IN THEIR AISLES
As
the dust settles after the first gargantuan golf equipment show
of the new Millenium, DOMINIC PEDLER picks his 10 items set to steal
the limelight in the coming season.
With
technology talk all the rage as we enter the new century, it's hard
to believe that 100 years ago golfers were raving about the joys
of the Haskell ball - the world's first wound ball that took the
game so conclusively out of the gutty era. There was no Orlando
show in those days, a shame as - for perhaps the only time in the
history - the marketing men would really have a been able to deliver
those 'extra 30 yards' they've been known to promise.
Of
course the world's largest golf show has seen its own share of revolutionary
launches since its formation in 1953 - the year of the Fawick Flexi
Grip, the first real rubber grip. Since then, graphite shafts (1972),
the first cast cavity-back irons (1969), the metalwood (1979), oversize
irons (1990) and titanium woods (1996) have all debuted in the labyrinthine
aisles of the world's largest convention centre in the heart of
Florida.
But would 2000
really be the year when we saw a golf ball that is all things to
all golfers? It seemed too good to be true as, amid a suitable hail
of publicity, Callaway unveiled its first golf ball - one of the
top 10 items of new gear we expect to make a splash this season....
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