A
DEMO TOUR ‘TAYLOR MADE’ FOR THE U.K
Following
the success of the 1999 Demo Tour, Taylor Made-adidas Golf
have announced bold new plans for its 2000 programme. In
addition to offering the most extensive Demo Tour schedule
in the UK, Taylor Made-adidas Golf has announced new partnerships
with Marriott Hotel & Country Clubs, Chrysler UK and
adidas Sports Eyewear.
Taylor
Made has, over the past five years, been at the forefront
of the Demo Day development and last year alone introduced
over 15,000 golfers to the performance benefits of Taylor
Made clubs, equating to over £500,000 on-the-night sales.
This year, the Demo Tour schedule will encompass over 750
days nationwide, and will be hosted by a dedicated team
of 3 full-time technical reps, and 3 promoters who will
be on hand at each venue to offer technical advice to a
potential audience of over 35,000 golfers. At certain venues,
custom-club fitting on Taylor Made’s FireSole and SuperSteel
range of metalwoods and irons will also be available.
“Not
only does a Demo Day enable the committed golfer to try
for themselves the latest product offerings from Taylor
Made, but they also offer us the opportunity of forging
closer links with our golfing consumer and extending our
brand experience at grass roots level” said Mark Richardson,
(Demo & Training Manager, Taylor Made adidas Golf.)
Recognising
the importance of being able to communicate directly with
your target audience has attracted three key sponsors to
this years’ Demo Tour – Marriott Hotel & Country Clubs,
Chrysler and adidas Sports Eyewear, who are all keen to
raise their brands awareness amongst regular golfers in
the UK. They all realise that supporting Taylor Made adidas
Golf on their Demo Tour gives them the ideal platform to
develop this further.
“The
partnerships with Marriott, Chrysler and adidas Sports Eyewear
offer an ideal opportunity for synergy between all brands.
Players will be able to enjoy testing superior golf products
at the best possible golfing facilities in the UK with the
highest level of service and professionalism that our partners
allow us to provide” said Mark Richardson (Demo, Training
Manager, Taylor Made Golf)
For
details of the nearest demo day phone 0800 389 4292
