ACUSHNET COMPANY LANDS GREAT WHITE SHARK.
NORMAN SIGNS WITH TITLEIST.

Acushnet Company, manufacturers of Titleist golf balls and golf clubs, and Greg Norman, have announced a multi-faceted agreement that will have the two-time British Open Champion playing Titleist golf clubs and golf balls for 2000 and beyond.

The agreement signals the continuation of Norman’s relationship with the Acushnet Company, whose golf brands include Titleist, FootJoy and Cobra.Norman has been affiliated with Cobra since 1990.As the exclusive distributor for Cobra Golf Equipment in his native Australia, Norman will also become the distributor for the Titleist and FootJoy brands in the near future, thus creating a powerhouse golf branded distributorship that is likely to evolve into a larger distribution and marketing enterprise.

“The success Greg has shown both on and off the golf course has manifested itself as a strategic business-to-business relationship between our respective groups,” said Wally Uihlein, Acushnet Company president and CEO.

“Titleist and the Acushnet Company look forward to working with Greg for the continuing development of our performance golf balls and golf clubs.”

Norman, who will be resuming a full tournament schedule in 2000, will be playing three tournaments in Australia (Heineken Classic, Greg Norman Holden International, Australian Masters) before returning to the States to play his first tournament on the PGA TOUR, the Andersen Consulting Matchplay Championship.

“I believe we have put together an unprecedented agreement that plays to Great White Shark Enterprises’ strengths and mandate to create long term sustainable businesses,” said Norman.

“We have created a strategic relationship between two companies of similar standards and philosophies.”Among Norman’s 86 worldwide victories are 18 U.S. PGA Tour titles including the record-breaking 1994 Players’ Championship where he won with an incredible 20-under-par 264.

As part of his 1993 Open Championship at Royal St. George’s, the Great White Shark played what many have called the greatest final round in major championship golf by firing 64, under extreme conditions, to win by two shots

.For a complete list of the Titleist equipment Norman will play, a look at the unique Titleist golf ball he will play and a brief Q&A with Norman, visit www.shark.com.